Product Development, Digital Marketing, Support
MARBLELIFE, Inc., is a leader in stone, tile, and grout restoration services. With over 100 successful franchise outlets worldwide, they serve 50 percent of the stone and tile restoration market. Their mission is to provide high-quality services, a strong franchise network, and unmatched customer satisfaction.
As MARBLELIFE expanded their franchise network, it became increasingly difficult to manage leads, ensure timely follow-ups, maintain consistency in service quality, and efficiently handle operations.
The manual processes for handling customer inquiries, job tracking, and sales were becoming time-consuming and error-prone. Franchisees needed a system to centralize these functions, ensuring they remained productive and provided superior service to clients.
An additional challenge for the company was that each franchisee had their own website. Keeping content consistent across more than a dozen websites became more difficult with each new franchise.
MARBLELIFE turned to Taazaa with a multi-faceted engagement to build a custom website, an eCommerce store, and a system for managing all of MARBLELIFE’s franchises from a single dashboard. Our digital marketing team was tasked with increasing brand awareness and engagement.
Taazaa worked closely with MARBLELIFE to create the MARBLELIFE Information Management System (MIMS), a comprehensive platform tailored to the specific needs of MARBLELIFE’s franchise network, technicians, and overall ecosystem.
MIMS brought together essential features such as lead management, workflow automation, sales tools, customer journey tracking, and image management—all in one streamlined platform.
The system handles the entire lead process from the initial customer inquiry to job completion, ensuring no opportunity slips through the cracks. MIMS workflow management features enable franchises to manage jobs efficiently, tracking each stage from service request to completion. This gives franchisees and technicians real-time insight into customer needs and project status.
MIMS also provides franchisees with easy-to-use tools for sales analysis and marketing automation, allowing them to focus on business growth. The system also simplifies the management of customer reviews and communication, ensuring customers remain satisfied and engaged throughout their service journey.
When a customer visits the MARBLELIFE website and submits a service inquiry, MIMS automatically routes the information to the nearest franchise for action. The sales team prepares an estimate, and a technician is dispatched to assess the situation.
The system manages all interactions, from lead generation to job tracking. The seamless integration of sales tools, marketing automation, and customer journey tracking ensures MARBLELIFE provides clients with a superior and consistent experience, regardless of the franchise location.
Implementing the MARBLELIFE Information Management System has transformed the company’s operations. Franchisees can now manage leads more effectively, streamline workflows, and focus on providing high-quality services rather than getting bogged down by administrative tasks. The system’s sales and marketing automation tools have enabled franchises to boost revenue through improved analysis and targeted marketing efforts. Technicians benefit from real-time job tracking, ensuring they deliver the right services with minimal delays.
MIMS also includes a scheduling system and an estimate builder. Used in tandem, these two features accelerate invoice generation, incentivizing franchisees to use the new system.
The tools needed to manage photos proved especially beneficial. The client had 30 years of before/after photos showcasing their work that they had been unable to leverage across all their franchises. MIMS included a bulk photo upload feature that allowed them to showcase their work across a wide range of material types, colors, surfaces, and classifications.
MIMS also makes it easier for sales representatives to upload “before” photos and service technicians to upload “after” photos as they complete jobs. The system generates a weekly photo management report, allowing the company to better monitor the completion of key strategic photo-related tasks by sales reps and service techs.
MIMS also enables the company to define the best pairs of before/after photos and send tailored photos to clients based on the services needed. The refreshed website allows franchisees to highlight images they want added to their local site gallery.
The photo management features and updated website design significantly impact MARBLELIFE’s ability to differentiate themselves from local competitors. The increased number and freshness of the images helps franchisees rank higher in search results and improves their domain authority.
Instead of just a few before/after photos, prospective clients can now see the company’s experience across thousands of projects. Users can filter images based on material type, color, surface type, and classification. For example, they can search for “white marble counters in churches” to find images that match the type of project they are seeking service for.
Taazaa’s digital marketing team can also access and share the images on the company’s social media channels, generating 10x the likes and follows and boosting MARBLELIFE’s credibility.
Taazaa continues to improve MIMS, adding CRM functionality and features that will allow MARBLELIFE to leverage their data to better target their marketing efforts.
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