PropTech
Innago, a property management platform for commercial and residential landlords, landlords, lacked centralized data analytics to drive growth.
Evolving from a student rent-sharing MVP, the platform faced challenges in achieving market fit and driving the adoption of revenue-generating features like online payments and background checks. Complex third-party integrations, such as with credit bureaus, posed technical hurdles, while data privacy concerns during tenant verification drove high support volumes.
The partnership between Innago and Taazaa goes back almost to Innago’s conception. Taazaa helped plan, design, and build the platform’s earliest iteration and has been Innago’s development partner ever since.
Today, it is a robust tool for lease renewals, repair requests, and tenant communications. Innago is free for landlords and charges tenants small fees for certain add-on services.
Integrating with third parties, such as credit bureaus, proved complex, while data privacy concerns during tenant verification increased customer support demands.
Innago needed a scalable data-driven solution to implement actionable insights to enhance user adoption, streamline integrations, and ensure privacy compliance, all while maintaining its competitive edge in a crowded US market.
Taazaa partnered with Innago to deliver a transformative data warehouse solution.
The team implemented built-in ETL capabilities to extract data from Innago’s application to a centralized warehouse, powering tailored Power BI reports for stakeholders and client-specific reports via AWS Glue and Athena. This enabled strategic decisions, such as analyzing signup sources and conversion rates to prioritize high-performing marketing channels.
Taazaa iterated on analytics features, using user feedback to refine premium offerings like Credit Premium Reporting while deprioritizing less popular features. We streamlined complex integrations with third parties, such as credit bureaus, and implemented robust data privacy measures to protect tenant information.
A basic chatbot from Readily was deployed to handle user queries, with plans for advanced AI capabilities in development.
Through daily teamwork, Taazaa resolved bugs, optimized performance, and delivered small but meaningful improvements, ensuring the platform scaled seamlessly to support Innago’s growing user base and business model.
Over two years, Taazaa’s data warehouse solution transformed Innago into a data-driven rental management powerhouse.
The data warehouse enabled strategic decisions that drove revenue growth, such as reallocating marketing spend to high-conversion channels while deprioritizing low-yield ones.
The platform now supports hundreds of thousands of tenant and landlord users, with a 150% growth in users of premium services like online payments and background checks since January 2023.
Thousands of tenants now log in monthly and pay rent online, simplifying landlord operations. Despite rapid user growth, Innago effortlessly handles massive scale.
Features like Credit Premium Reporting and ‘livable’ payment solutions boosted adoption, with Hyperswitch integration planned. Innago’s free-to-use model and dedicated customer support solidified its edge in the US market. Success came from consistent progress—each bug fixed and feature refined built a robust foundation.
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