The Pros and Cons of Cross-Platform Mobile App Development Frameworks
Cross-platform mobile app development may seem like the best approach for building an app that runs on both iOS and Android.
While it does allow you to build an app that looks and feels genuinely native for Android and iOS, it does have its drawbacks.
Do these frameworks’ drawbacks outweigh their advantages? It depends on your particular use case and goals.
We’re going to look at cross-platform mobile app development and talk about five advantages and disadvantages of using this approach for building your next mobile app.
What Is Cross-Platform Mobile App Development?
Cross-platform mobile app development (also known as hybrid mobile app development) is a software development approach that allows you to build a mobile app that runs on both major mobile operating systems and platforms—Android and iOS.
Some of the best cross-platform app development frameworks—like Flutter, and .NET MAUI —enable developers to maintain native performance while building multiple platforms from one codebase.
With a cross-platform app framework, you can develop apps for both operating systems from a single codebase. This approach can help you save time and increase productivity.
The top cross-platform mobile app development frameworks are:
- React Native
- Flutter
- Xamarin
- Node.js
- Ionic
- Apache Cordova
Which framework best depends on the application you want to build. Each platform is built with efficiency and scalability in mind.
Pros of Cross-Platform Mobile App Development
Before discussing the downsides of cross-platform mobile app development frameworks, let’s look at the advantages.
1. Reusable Code
A shared code base eliminates repetitive coding tasks and makes development faster than building separate platform-specific apps. You don’t have to write native code for each OS and learn numerous development tools to support every mobile device.
A reusable code base also lets you fix bugs and add enhancements on all platforms at once, rather than doing it separately for each platform. Reusing the code source also reduces the development effort and, ultimately, the project’s cost.
This reuse of code is one of the core cross-platform development best practices that can streamline delivery and reduce technical overhead.
2. Lower Costs
For native development, you need multiple teams with diverse skillsets. And that means committing a substantial chunk of your budget and time to hiring highly skilled developers and training them for your project.
With a cross-platform framework, your team shares common tools, making it less expensive and more efficient to build two apps simultaneously. Plus, building a cross-platform application requires a single, smaller team, which cuts development costs at least by half.
Software engineers don’t need OS-specific programming knowledge or app development tools. Most cross-platform mobile app development uses a single programming language to build for multiple OS, which has a much lower learning curve.
Software engineers don’t need OS-specific programming knowledge and app development tools. Most cross-platform mobile app development uses JavaScript-based frameworks like React Native, which have a much lower learning curve.
Cross-platform development can be a cost-effective way to test the market and see which platform gives you the best results, helping you make better business decisions.
3. Rapid Time-to-Market
Because it relies on a shared code base, cross-platform app development can accelerate product development and time-to-market. Frameworks like React Native or Flutter can help you build and deploy your applications faster, reducing the development lifecycle.
Shorter development times mean you can be more responsive to customer feedback and market changes. Cross-platform applications make maintenance and support more efficient, too. You can synchronize updates and push them to all devices, regardless of the operating system—no need for separate support teams for each OS.
4. Greater Brand Consistency
Building separate iOS and Android apps increases the effort to maintain a similar look and feel for your brand and product.
With cross-platform mobile app development, you can create a consistent brand image and customer experience faster and easier. The navigation will differ on each operating system due to platform differences, but the overall interaction and brand image will remain coherent and predictable.
By maintaining greater brand consistency, you subtly communicate to customers that your business is authentic and reliable.
5. Broader Market Reach
Cross platform app development lets you release an app on Android and iOS, which expands your market reach to cover 98% of the mobile device market. That kind of coverage boosts your business revenues far more significantly than an OS-specific app.
There are 5.2 billion smartphone users in the world right now. As of January 2021, 28% were iOS users, while 72% were Android users. But those percentages vary wildly by country; as of 2022 Q2, 48% of US smartphone users were on the iOS platform.
It may seem strategically advantageous to focus your development efforts on the Android OS, since it’s the more popular operating system overall. But then you’d lose nearly a third of global users and almost half of the users in the US.
Cross platform mobile development lets you multiply your revenue opportunities by serving both groups. You can reach a broader customer base to improve your brand engagement, strengthen your market presence, and boost your bottom line.
This is where custom cross-platform app development offers strategic value. You can tailor your app for both audiences while staying within budget and delivery constraints.
Cons of Cross-Platform Mobile App Development
While cross platform mobile application development offers several advantages, it also has a few disadvantages.
1. UX and UI Design Quality
Native apps have all the UX/UI features for their respective platform. Because they use separate code for iOS and Android, they can take advantage of all the built-in features those mobile devices have.
Cross-platform app development uses a single codebase for both platforms, which limits the features developers can access. Because they can’t use all features provided by mobile devices, the user experience can be poorer.
It isn’t always the case; your app may not need the features you can’t access. But if it does, it may benefit you to develop separate native apps.
Still, frameworks like Flutter have narrowed the gap considerably, especially when adhering to cross-platform development best practices like native component adaptation.
2. Integration Issues
A cross-platform mobile app development can also raise integration issues. The cross-platform approach makes it challenging to integrate your app with local settings, notifications, and preferences.
You might be able to use a third-party cloud service to overcome your integration challenges. However, that approach can compromise your app’s security and is not recommended.
ALSO READ | Integrating AI into Legacy Systems: A Step-by-Step Guide
3. Update Lag
When an OS adds new features, it may not be immediately available on the cross-platform framework you use.
You can’t take advantage of those new features until the framework gets updated. That can frustrate your users, who often expect instant gratification with new updates and feature releases.
4. Missing Features
Sometimes, it’s not update lag but rather the fact that your development framework can’t support certain features.
You may run into a situation where the hardware functionality you want to take advantage of—notifications, camera, GPS, and so on—isn’t supported by your cross-platform mobile app development framework. It’s rare, but it is still a potential downside.
5. Performance Impact
Cross-platform development is an exercise in serving two masters. As such, you’ll get different issues depending on the OS and even the device. And you’ll never be able to take advantage of newer devices’ full capabilities because you have to make sure your app works on the older or less powerful versions.
Some issues will be unsolvable performance glitches that happen to a small percentage of the user base. For example, a button might be partially off-screen and therefore inaccessible on smaller or older devices but not on larger, newer ones.
For cross-platform to work, you need a dedicated QA team with keen problem-solving skills.
Is a Cross-Platform Approach Right for You?
You may think cross-platform is easy because it requires one codebase. But as we’ve seen, the advantages come with drawbacks.
And cross platform application development frameworks aren’t easy to use, especially for novice developers. You’ll likely need more senior developers with cross-platform experience on your team.
If your app must be consistent with a platform’s UI/UX, if you require certain hardware features, or if you need to utilize the latest mobile features and capabilities, a cross-platform technology might not be the best option for your app.
It won’t provide what your end users expect and need, which can be any app’s death knell. But if that’s not the situation you’re in, cross-platform development might be a good way to cut development costs, reach a broader market, and get your app to that market faster.
Common Mistakes to Avoid in Cross-Platform Development
Choosing cross-platform has its advantages—but only if it’s done right. Here are some missteps that can impact software quality:
Treating it like a one-size-fits-all solution
Each platform has unique behaviors. Failing to account for iOS vs. Android design patterns can lead to clunky UX and user frustration.
Skipping performance testing on real devices
Emulators won’t reveal everything. Testing on a range of actual devices helps catch bugs and layout issues that otherwise go unnoticed.
Over-relying on third-party plugins
Yes, they speed things up—but too many dependencies can compromise performance, introduce security risks, and lead to update lags.
Ignoring native features completely
Cross-platform doesn’t mean ignoring platform strengths. Leverage native modules where needed to enhance functionality and performance.
Failing to follow cross-platform development best practices
Not separating business logic from UI, skipping modularization, or ignoring platform-specific UI nuances can hurt scalability and user satisfaction.
FAQs
Q1: Is cross-platform development right for my business?
If you want to build one app for both iOS and Android without doubling costs or development time, cross-platform development may be a good fit. However, if your app needs deep integration with device hardware or OS-specific features, native development may be better.
Q2: Which is the best cross-platform app development framework in 2025?
React Native and Flutter are still leading the way for most business use cases. Each has strong community support and performance capabilities. Choosing the best framework depends on your app’s functionality, team skills, and long-term goals.
Q3: Can cross-platform apps perform like native apps?
For most standard business use cases—yes. With proper optimization and adherence to cross-platform development best practices, performance differences are often negligible.
Q4: How much does custom cross-platform app development cost?
Costs vary depending on complexity, but you can expect significant savings compared to building two native apps. A custom solution built by experts ensures better scalability, design consistency, and fewer bugs post-launch.
Q5: Can I convert my existing native app to a cross-platform one?
Yes, but it depends on the app’s structure. Some components can be reused, while others may need to be re-engineered. A code audit by a development partner like Taazaa can help assess feasibility.
