Taurex is a regulated multi-asset trading platform. The company operates in a crowded brokerage market where competitors primarily differentiate on spreads, execution speed, and platform compatibility.
While some competitors have begun introducing AI-adjacent features (typically third-party behavioral analytics integrations or lightweight trading record analyzers), none have built a purpose-designed data engineering pipeline that produces auditable, pre-computed coaching from the platform’s own trade data.
Taurex saw this as an opportunity to strengthen trader engagement, improve client outcomes, and differentiate its mobile app through an AI-powered Trading Coach that delivered personalized trading insights, behavioral feedback, and coaching tips.
The initial iteration of the system took three minutes to return AI reports. Load testing showed it could support 25–30 concurrent fresh trader accounts with nearly 100% success, but success dropped to almost 60% at 50 concurrent users.
Taurex brought in Taazaa to improve the AI Trading Coach. The goal: Support 500 requests and reduce response time to 90 seconds.