Healthcare App Cost Drivers in 2023
This article has been updated for 2023.
If youâre a healthcare provider or startup looking to build your own app, one of your biggest questions is likely the cost involved.
Itâs not an easy question to answer.
With a few minutes of internet research, youâll find several wildly varying estimates. Some articles estimate the cost to be $20,000-$30,000, while others put the cost at $700,000 or more.
Why the huge range? For one thing, it depends on the app you want to build.
Determining healthcare app cost depends on three main factors: app complexity, regulatory compliance, and who builds the app.
Letâs break down these three cost drivers to see what you can do to keep down the cost of developing a health app in 2023.
Healthcare App Complexity
The relationship between app complexity and cost is straightforward; the more complex your app is, the more it will cost to build it.
So letâs define what âcomplexâ means in a healthcare app context. Your appâs level of complexity probably falls into one of the following categories.
- Simple: An app for one or two platforms (i.e., desktop or mobile, web app or mobile app) with a simple design, custom UI features, and API integration. An example might be a custom mobile app checking an urgent care providerâs current wait time.
- Somewhat Complex: A professionally designed app developed for two or more platforms, with front-end and back-end features, security features for patient data, or multiple APIs. A web or mobile app that allows patients to access their medical records could be somewhat complex.
- Very Complex: A fully custom health app for multiple platforms, involving professional front-end design, heavy back-end features, and several integrations. Telehealth applications and electronic health record (EHR) systems are examples of very complex apps.
App complexity is a balancing act. On one side, you want your app to be secure, stable, and meet your every need. On the other, you want to keep costs down.
Every feature increases your appâs complexity, and therefore, the amount of development time.
To keep costs down, make a prioritized list of every feature you want in your health app. Then, divide them into âmust haveâ and ânice to haveâ features.
As you start getting estimates for app development, have them price your âmust haveâ list first. If your âmust haveâ list exceeds your budget, youâll have to make some difficult calls.
If they donât, you may be able to add a few of your ânice to haveâ features.
Regulatory Compliance
Software created for use in healthcare settings in the United States must be HIPAA-compliant. HIPAAâs regulations apply to all components of your healthcare application: the UI/UX and front-end technologies, the servers and databases on the back-end, and any middleware, infrastructure, and data transport mechanisms.
To achieve HIPAA compliance, your healthcare app must meet basic measures for data security, accessibility, and so on. Your app may need to follow additional guidelines, depending on the appâs function.
When you look at just the HIPAA guidelines that govern digital solutions, you can see why they increase the cost of building a healthcare app. Here are the four key areas that deal with securing digital healthcare products:
1. HIPAAâs Privacy Rule
HIPAAâs Privacy Rule defines the standards a software application must adhere to for dealing with electronic Protected Health Information (ePHI). The standards cover appropriate safeguards for ePHI, limits and conditions for the use of the data, and patientsâ rights to access and view their ePHI.
2. HIPAAâs Security Rule
The Security Rule establishes standards for administrative, technical, and physical safeguards.
Administrative Safeguards: These safeguards cover security management practices (i.e., risk analysis and risk management), assigned security responsibilities, workforce security, security awareness and training, and information access control.
Technical Safeguards: HIPAAâs technical safeguards establish the criteria for security access control, audit controls, data integrity, entity authorization, and transmission security.
Physical Safeguards: The physical safeguards cover facility access control, workstation use, workstation security, and device and media controls.
3. HIPAAâs Enforcement Rule
The Enforcement Rule outlines what you must do to comply with investigations into breaches or other issues regarding enforcement of HIPAA standards.
4. The Breach Notification Rule
Finally, HIPAAâs Breach Notification Rule defines the measures you need to take when your healthcare app suffers a breach from hackers, malware, ransomware, and other cyber threats.
Reducing Compliance Costs
The more compliance measures your app needs, the greater the development effort and the higher the cost to build a healthcare app. Every added layer of security will also add to the price tag.
To reduce compliance costs on the back-end, use a cloud service provider with built-in HIPAA compliance. Amazon AWS, Google, Microsoft, Rackspace, and other major providers are already HIPAA-compliant because they want to attract businesses like yours.
Likewise, you have your choice of HIPAA-compliant application hosting platforms. Going this route improves your appâs cybersecurity levels and saves you the cost of building these safeguards.
A word of warning, though: Donât skimp on security measures.
Cyber threats and data breaches have been occurring in the healthcare industry for years, but they have risen dramatically since the start of the COVID-19 pandemic. The first year of the pandemic saw a 25% increase in these breaches, while 2021 broke all previous records.
Most startups canât weather the financial damage from a breach. In 2021, the average total cost of a data breach was $4.24 million. For that kind of money, youâre better off investing in strong security at the outset.
Your Healthcare App Development Team
In addition to app complexity and compliance measures, the team that builds your healthcare app is also a significant cost driver.
Your choice to hire an in-house development team, use a freelancer, or partner with a healthcare app development company will influence the overall project cost.
Hiring an in-house team is usually the most expensive option and the slowest. Youâre paying full salaries and providing benefits for several software professionals. The current hiring landscape has those developers in high demand, so youâll have to offer high salaries to attract even middle-tier talent. And once you have them on board, itâll take them months to get up to speed.
You may be able to hire freelance developers on a contract basis, but theyâre in demand, too. And the temporary nature of freelancing drives their hourly costs higher. Once again, you may not get the best talent for your buck, and youâll have a similar ramp-up curve delaying the project.
Healthcare app development companies also differ in cost and quality. And the two things donât equate. Just because a developer charges high fees doesnât mean their work is high quality. As in real estate, the difference in cost is often location, location, location.
You can often get equal or better app quality from an off-shore or near-shore software development partner than you will from a US-based company. And off-shore partners charge a fraction of even a low-tier domestic developerâs rates.
Companies specializing in healthcare app development often have the knowledge and technological experience they need to build a high-quality application. Because theyâve done it before, they know the pitfalls to avoid and the compliance measures to address.
Youâll also see your project completed faster. Development companies have ready-made teams that are used to working together and have a proven methodology. Thereâs no learning curve.
Conclusion
To lower your software development costs in 2023, keep app complexity, regulatory compliance, and your development team in mind.
These three cost drivers alone can significantly influence the funding youâll need to get your healthcare app to market.