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Fresh Ideas in Software Product Engineering

Are you looking for an end-to-end software product engineering company? Consider Taazaa!

The Taazaa Advantage

Our software product development team creates applications built exclusively for your business to fulfill your specific needs.

Discover the Path

We dive deep into your business goals, product purpose, functional needs, and target audience to discover the path to success.

Design for Wow

We design the solution and test prototypes with real users to make sure the final product is something your customers will love.

Innovate to Lead

Our goal is to deliver an innovative product that positions you as a market leader, helping you leap ahead of your competitors.

Extend Your Core Team

We can augment your core IT team to keep them focused on business needs while we handle development.

Expand Your Business

We can help you with scaleup, rapid product expansion, optimization of new capital, and more.

Maximize ROI

Leverage cost-effective outsourcing and avoid the expense of hiring in-house talent for short-term needs.

Our Services

Market Analysis

We start by researching and analyzing market share, market size, consumer trends, market demands, customer expectations, and more. Why? To reveal opportunities to wow your audience with a stunning product design.


Our market analysis identifies your audience’s key challenges, creating a foundation for a successful launch.

Market Analysis
Business Model Design

Business Model Design

We design a business model to support long-term success based on your product idea, audience segment, and revenue goals. Whether it’s a one-time purchase, subscription-based, freemium, or something further off the beaten path, we ensure your product has the best chance to generate high revenue.

Feature Set Design & Estimation

Combining your vision with an in-depth understanding of the market, we map out the feature set for your product. We then estimate the time and effort required to turn your idea into reality—balancing the timeline, budget, and functionalities to ensure a successful launch that optimizes your ROI.

Feature Set Design & Estimation
Product Discovery & Design

Product Discovery & Design

Our product discovery and design process reduces uncertainty and increases the confidence to invest in building your product. We prioritize work based on the impact of each feature, focusing your resources and ours on what will be the biggest hit with your users.

Product Design & Development Team Recommendation

Having the right talent in your team is vital to building a software solution cost-effectively. With a clear idea of how your product works, we identify the appropriate technologies and the type of resources you’ll need to take the product idea successfully through the product design and development process.


With Taazaa, you don’t need to hire a separate product design and development company!

Product Design & Development Team Recommendation
Tech Stack Analysis

Tech Stack Analysis

A technology stack (also called a solution stack or technology infrastructure) is a list of all the technology services required to build and run your solution. We analyze all the components you need to bring your product to market, so there will be no surprises during the development process.

What It Looks Like

Understand your vision, your product’s purpose, and your audience.

Design, prototype, and test with users.

Develop the product, reviewing the work with you after each sprint.

Deliver a solution that wows you and your customers.

Our Process



To explore your vision, customers, and the problem to be solved.


To craft the look, feel, and flow of your product.



To iteratively build the perfect product to meet your goals.



To get your finished product out to your customers.


To maintain and improve your product over time.

Our work speaks for itself ...

Our design-first approach has helped transform innovative businesses like these.

... but sometimes our
clients chime in

James Ekbatani

Taazaa has always been more than our technology partner. I give a lot of credit to Taazaa for what we were able to accomplish. The team was there through thick and thin. We struggled a lot and celebrated more. I knew they were a team I could count on.

James Ekbatani

James Ekbatani

Founder and Chairman, HealthFair

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Jeffrey Katz

The Taazaa team was easy to work with and delivered a powerful and professional application that we proudly demo for our clients and prospects. I find ‘The Vault’ to be highly user-friendly. It’s effortless to navigate around. The look and feel of the app are what we were looking to develop. Congrats to the Taazaa development team.

Jeffrey Katz

Jeffrey Katz

COO & Co-Founder, Strategic Audit Solutions

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In terms of quality and application performance, Taazaa is one of the best we have worked with. We are very satisfied with their work and deliverables! Taazaa helped us put everything together. They built the platform quickly and added more developers whenever required.

Barry French

Barry French


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Jennifer Hunter

Team, our Hopkins demo went extremely well. The team was very impressed with the new platform and provided great feedback. Thank you all for making this very important meeting a win for Emvitals! Taazaa is helping us expand our presence – thank you for all your hard work.

Jennifer Hunter

Jennifer Hunter

CEO and Founder, Emvitals

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Many thanks for having taken care of these updates so very quickly. We are ready for a soft launch with our VOZ Advisors colleagues early in the New Year. Thank you so very much for all your help throughout the year. I have very much enjoyed working with you and give you an A+ for excellent customer service.

Ellen-Coleman (528X775)

Ellen Coleman

President and CEO, VOZ Advisor

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George Zappas

Partnering with Taazaa to create CookinGenie has been an extraordinary journey. From an initial website to a refined web and iOS app, Taazaa understood our unique challenges and the customer experience we imagined. I cannot recommend Taazaa highly enough to anyone looking to bring a complex vision to life.

George Zappas

George Zappas

Executive Chef, CookinGenie

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Custom software development
for any size business

Startup Launch

For Startups

To establish a strong digital presence, attract early adopters, and secure growth.

For Businesses

To engage customers, boost loyalty, and expand market reach.

Enterprises Businesses

For Enterprises

To streamline operations, elevate productivity, and amplify brand visibility.
A Product Team Dedicated to You

Ramp Up Quickly
and Effectively


Kickstart your dream
project with us

Contact us today to discuss your needs
with our solution consultants.
The product owner acts as the liaison between the development team and stakeholders. Their purpose is to ensure the software meets business objectives and user needs.
Subject Matter Experts (SMEs) have expertise in specific processes, practices, regulations, or user needs associated with the project. SMEs have practical experience and a thorough understanding of domain nuances and challenges involved.
The Project Manager (PM) advocates for the customer. They oversee the entire development process, keep the project on track, align team members, communicate with stakeholders, and ensure timely delivery.
The BA ensures business goals and user goals are clear to the product team. They collaborate with stakeholders to identify, analyze, and translate them into functional specifications for the development team.
The product designer focuses on creating an intuitive and visually appealing user experience. They conduct user research, design wireframes and prototypes, and collaborate with developers regarding interfaces.
The software engineer develops front-end and back-end components of the software (UI, server-side logic, APIs, databases) and integrates external services, ensuring a secure, scalable, and efficient software solution.
The DevOps engineer focuses on app security, scalability, and performance. They automate and streamline the app deployment and maintenance processes and set up integration and delivery pipelines.

Quality Assurance (QA) specialists check the software’s quality before it’s released to users. They perform manual and automated tests, identify and resolve issues, create test plans, report and track issues, and ensure software stability and reliability.

In case you're wondering ...

Software product development is all the work involved in creating or updating a software application. It includes software development as well as the rest of the product lifecycle—market analysis, product distribution, and so on.

We use the latest engineering approaches and product technology best suited to building your product. Whether you’re a startup, a mid-market company, or an enterprise-level business, you’ll get a modern product built with state-of-the-art tools and methods by talented, highly skilled professionals.

The digital product development process can take many forms, but a high-level overview of the main phases are Market Analysis, Requirements Gathering, Budget Estimation, Business Model Development, Technology Stack Definition, MVP Development, Testing and Iteration, Final Check and Product Release.

Taazaa has developed a wide variety of products, from innovative mobile apps to comprehensive ERP solutions. Likewise, our clients run the gamut from small startups to mid-market companies to enterprise-level businesses. Check out our Case Studies for a sampling of the types of products we’ve built.

Software product engineering refers to designing, developing, and maintaining software products. It involves applying engineering principles, methodologies, and best practices to create high-quality software solutions that meet the needs of users and businesses. It also emphasizes collaboration, project management, and the use of appropriate development methodologies such as Agile or DevOps.